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Award-winning distillers The English Whisky Co. have appointed premium spirits distributor Mangrove UK to manage their distribution in the UK.  Distilling since 2006, the family-run brand is already well-regarded within on and off-trade and their plans are to continue to grow their loyal customer base, while they explore new routes to market.

Firmly established as England’s oldest and most prestigious whisky maker, The English Whisky Co. produces all their spirit at their St George’s Distillery in the heart of Norfolk.  They use locally-grown barley & water from the Aquifer beneath the distillery, making their product truly English.  All the casks are matured on site and bottled within the distillery to ensure the highest levels of quality. They were highly commended in the 2021 Whisky Magazine – Icons of Whisky Awards as Sustainable Distillery of the Year, as well as winning Best English Single Malt at the World Whiskies Awards 2020.

There is huge interest currently ‘New World’ whiskies from premium, independent producers and introducing The English Whisky Co. to the portfolio at Mangrove UK is timely as it answers the thirst for the category as well as a growing consumer demand for local products.  There is ample opportunity across all sectors of both the On and Off Trade to shine a light on the fantastic whisky being produced in England and the sales team which covers all areas of the UK are keen to make the most of these prospects.

Mike Fisher, Head of Sales, The English Whisky Co., commented:

With the ever increasing interest and demand for English whisky in the UK, we wanted to partner with a company that could both help us support our existing customers and develop new avenues for our range of multi award winning whiskies and liqueurs. Having known some of the Mangrove team for a long time, I believe we will be able to work well together in pursuit of the common goal of providing the UK drinks market with great quality products and service.

Nick Gillett, MD at Mangrove UK added:

We see The English Whisky Co. as a perfect choice across all channels, with a flavour profile that is loved by the On Trade and a range and strategy that totally supports the independent Off Trade with special bottlings & casks.  We have a focus on World Whisky and the diversity that exists within the category, of which English Whisky will be a cornerstone. The English Whisky Co. has a passionate and knowledgeable team paired with a diverse range of high quality products which resonates with our ethos.”

In addition to the single malt whiskies which come under the umbrella brand of ‘The English’, the distiller also produce grain whiskies and liqueurs under the brand name ‘The Norfolk’.  They are creative and experimental with their whiskies and regularly launch special and limited editions.