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It’s certainly awards season for Avallen as the bee-friendly Calvados brand picks up their third award in as many weeks. Last night they were presented with the prestigious ‘Green Launch of the Year’ award at the Drinks Business ‘Green Awards 2019’ at The Club at The Ivy.

The Drinks Business Green Awards 2019 is the world’s largest programme to raise awareness of green issues in the drinks trade. They recognise and reward those who are leading the way in sustainability and environmental performance. The Green Launch of the Year award is presented to the brand launched in the past 12 months which has environmental and sustainable issues at its core.

Avallen Calvados launched in May this year and founders Stephanie Jordan and Tim Etherington-Judge had a very clear vision: to create the most environmentally positive spirits on the market and boost wild bee populations in the markets where it is sold.

Tim Etherington-Judge commented:

“We are absolutely delighted to be recognised with this award – our mission is to create a brand that has a positive impact upon the natural environment and it’s at the heart and soul of everything we do. We are overjoyed to be recognised on an international stage for our commitment to bee positive.”

All the components of the brand are produced in the most environmentally aware way: The labels are made from recycled apple pulp they are the only brand to use “Apple Touch” paper. The bottle is sourced from a glass manufacturer near the Normandy Distillery where Avallen is produced to help reduce the carbon footprint.

As well as raising awareness of the plight of the bees through branding and marketing materials, Avallen customers are encouraged to make use of ‘Beeboms’, which are tiny packages of wild flower seeds to plant out and grow to help bees thrive in their local area.

Earlier this month, Avallen’s creative agency, Wonderworks Communications Ltd, was awarded the top prize of ‘Master’ at the Spirits Business Design & Packaging Masters 2019. Avallen also won the sought-after Spirits Business Award 2019 for Innovation in Packaging Award.

Avallen is distributed in the UK through premium spirits importer and distributer, Mangrove UK.

Nick Gillet MD of Mangrove UK commented:

“The demand for premium products demonstrating ethical sustainability is undoubtedly gathering pace around the world. At Mangrove our quest is to work with and champion brands like Avallen. We’ve noted a growing trend in customers questioning the background of the products they buy. Avallen is a shining example of a truly sustainable brand which is trailblazing in the drinks industry.”

Avallen is available from Fortnum and Mason stores, Ocado and via Masters of Malt.

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