Avallen Calvados has secured £250k in equity crowdfunding with Seedrs. Over 300 people have bought into the award-winning spirits brand, as it exceeded its funding target.
Founders Stephanie Jordan and Tim Etherington-Judge are delighted with the demonstration of support for their brand. They are pleased that so many people have recognised the importance of their vision: to create the most planet positive spirits on the market and boost wild bee populations in the markets where it is sold.
Tim Etherington-Judge commented:
“It’s a massive boost to have these investors join us at Avallen. It’s a great honour to welcome them on board our journey to become the world’s most planet positive spirits brand. We have so many plans and ambitions for the future – this financial boost will help us realise these much earlier and push the business to the next level. Exciting times are ahead for Avallen and our wonderful hive!”
The money raised will be invested in driving sales and generating listings, as well as digital marketing. The brand also plans to improve their environmental performance starting with further research into the production process by conducting an LCA (Lifecycle Carbon Analysis), a water use analysis and a biodiversity analysis.
Stephanie Jordan added:
“Planet positivity is at the heart of all we do and it’s absolutely critical to us to trail blaze in this area. The funding will allow us to promote Avallen further and wider, but critically we can audit our production practices and ensure they are the very best they can be.”
Avallen is distributed in the UK through premium spirits importer and distributer, Mangrove UK.
Nick Gillet MD of Mangrove UK commented:
“It’s great to see Avallen go from strength-to-strength and this new investment will enhance their business and help them realise their future plans. It’s been just over a year since Avallen launched – in that time, they’ve been recognised with industry awards and they’ve done a brilliant job in engaging with and inspiring our industry to focus on sustainability. I admire their focus and determination, we know from our customers that provenance and sustainability are of increasing interest and I’m proud to work with a brand leading the way in this area.”
Avallen is available from Fortnum and Mason stores, Ocado and viaVirgin Wines.
e sought to nurture a strong portfolio of specialist spirits and liqueurs to meet the rapidly evolving UK drinks industry. Mangrove ensures it represents the highest quality of brands by hand-selecting all products based on their provenance, category authenticity, innovation and commercial value to the trade.
Armed with an intriguing and diverse portfolio, Mangrove takes an all-encompassing approach to building brands in the market, underpinned by knowledgeable ex-bar professionals who provide an intimate insight to the dynamic UK drinks trade.