New York Distilling Company, best known for their outstanding Ragtime Rye Whiskey, is further increasing its impact on the UK market in an exciting new distribution deal with premium spirits importer, Mangrove UK. Containing a higher rye content than most brands in the category, giving it an increased spicy character compared to other brands, it’s already a bartender’s favourite for straight up serves and cocktails stateside. The highly acclaimed independent distillery is looking to expand their market share in the UK and introduce Ragtime Rye and their brilliant range of American Gins to a wider British audience.
Led by Allen Katz, one of the world’s foremost authorities on cocktails and distilled spirits, New York Distilling Company are based in an independent distillery in the heart of Brooklyn. Alongside Tom Potter (one of the original founders of Brooklyn Beer) Katz launched the distilling operation in 2011 with a commitment to lead the American rye whiskey renaissance and as they’ve grown on their home turf, they have also found success overseas.
Allen Katz, Founder, New York Distilling Company commented:
“We are thrilled to be joining the Mangrove family to further promote and expand our availability in the UK. We have been privileged to present our distinctive Rye Whiskies and Gins to this discerning market and have always felt that cocktail and whiskey connoisseurs of Great Britain were a simple extension of our home market in New York City.”
Mangrove’s plan is to expand the distribution throughout the UK on trade and with independent retailers and establish Ragtime Rye as the bartenders ‘go to’ independent craft option. Mangrove always look to source brands with a real sense of provenance and being able to take on spirits distilled in the heart of Brooklyn, New York continues to strengthen the link between the UK on trade and the New York bar scene. In addition, the exciting cask finishes will be a great option for high end independent retailers looking to offer consumers something new and exciting to explore.
Nick Gillett, MD at Mangrove UK added:
“I love New York as a city and I am passionate about quality spirits, so being given the opportunity to represent New York Distilling Company is something I couldn’t pass up. Allen is an inspiration and the depth and breadth of his knowledge is extraordinary and every product he produces has his hallmark of quality throughout the bottle.”
The collaboration will extend Mangrove’s premium gin range to include Dorothy Parker (named after the popular American writer and socialite) and Perry’s Tot (in tribute to Matthew Calbraith Perry who served as Commandant of the Brooklyn Navy Yard in the 1800s and founded the Naval Lyceum). They’ll also stock ‘Rock and Rye’ whiskey liqueur, which includes rye whiskey flavoured with rock candy, citrus and spice, a style which dates back to the 1800s and the New York cocktail scene.
New York Distilling Company was first introduced to the UK market in early 2013, distributed by Maverick who have done sterling work to place them with industry leaders such as Hawksmoor, Happiness Forgets, Firmdale Hotels and Three Sheets.
Mangrove UK has started the year with several partnership announcements with new, innovative and exhilarating companies: Empirical and ecoSPIRITS.