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Bloody Drinks joins Mangrove UK and launches new Bag-in-Box format

Premium drinks importer and distributer, Mangrove UK is welcoming Bloody Mary experts and acclaimed RTD producers Bloody Drinks to their portfolio. The two companies signed a deal to work together this month. This is the first RTD specific brand Mangrove UK has signed.

The brand launched in 2018 when founders Will Best and Harry Farnham made it their mission to find the perfect Bloody Mary – they started making their own for friends and family and Bloody Drinks was born from there. After launching exclusively at Selfridges in time for Christmas last year they have become one of the success stories of 2020, with a recent listing in Sainsbury’s and their Bloody Classic being named The Independent’s “Best Buy” of the summer, and The Evening Standard’s “Top Pick” canned cocktail.

Building on their momentum within the on-trade and aiming to support those restaurants and bars who often deliver higher volumes during brunch, the team have developed a bag in box format that ensures the same quality, but an even easier serve and minimal waste and packaging.

The Bloody Classic is created using high quality ingredients including premium vodka and Amontillado sherry for body, the finest tomatoes from Italy and Spain for natural sweetness, fresh lemons for acidity, Worcestershire and soy sauce for a rich, umami-packed base, and the legendary TABASCO® Sauce for that much needed kick. The Bloody Classic is free from additives, flavour enhancers and other nasties, and is only 130kcal. Most importantly though, it’s a well perfected, ready-to-go recipe, ideal for those who didn’t spend lockdown becoming an amateur mixologist.

Will Best at Bloody Drinks said:

We’re really excited to join the team at Mangrove UK and look forward to building our brand in partnership with them. Their on-trade expertise is well-known in the industry, and we anticipate a bright future with them.”

Nick Gillett MD of Mangrove UK said:

The rise of the RTD sector is fast and furious, however, in my view, enduring brands will be the ones with quality ingredients and a good plan. Bloody Drinks have had fantastic successes and I am looking forward to growing market share in both on and off trade for this maverick and edgy brand. Their product is stand-out in their sector, the quality of taste and packaging is bloody great!”

The Bloody Classic is available at selected Sainsbury’s, Selfridges and a number of premium independent bottle shops, delis, cafes and restaurants.

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