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As a consistent innovator, Mangrove Global is always looking for new ways to disrupt the spirits market, and the company’s latest partnership with Booker Marketplace does just that. As the first premium spirits distributor to use the Booker Marketplace platform, Mangrove’s portfolio will now be available, with next day delivery, to an even wider range of on and off-trade customers.

Having launched in September last year, Booker Marketplace is a digital platform that provides a direct-to-store delivery service on a range of drinks products, servicing retailers and caterers of all sizes. With a minimum spend of £50, this new partnership will bring Mangrove’s premium range to a number of on and off-trade retailers who otherwise wouldn’t commit to the minimum spend outlined by larger wholesalers.

The Mangrove portfolio is home to a range of popular premium spirits brands, including a highly-regarded range of World Whiskies, Portobello Road Gin Distillery’s products, and now Spiribam’s fine selection of Caribbean rums. By embracing this new technology, Mangrove gives more choice and better service to a larger number of customers. Mangrove Global has also partnered with The Great British Beer Company to ensure its products are available for next day delivery – the ultimate convenience for retailers up and down the UK.

Nick Gillett, Managing Director of Mangrove Global said of the partnership:

We’re about disruption here at Mangrove, from the companies we represent to the way we do business – we’re always searching for better ways of doing things. Our partnership with Booker Marketplace is a fine example of how distributors can embrace technology to reach new customers and provide an even better service to the on and off trade.”

Customers of Booker Marketplace can now shop a range of Mangrove products on the platform, with the full portfolio becoming available over the coming months.