Chairman’s Reserve Spiced Rum is bringing a taste of Saint Lucia to the UK’s best bars this winter with the launch of Naughty & Spiced Competition – a bold on-trade initiative from distributor Mangrove Global, designed to champion creativity, craft, and community across the nation’s bartending scene.
Running from 17 November to 31 December 2025, Naughty & Spiced is expected to engage around 100 venues across the UK, who will showcase their skills with a signature winter serve featuring Chairman’s Reserve Spiced. Each participating bar will compete for one of two all-inclusive trips for two to Saint Lucia, including a distillery tour at Saint Lucia Distillers – the home of Chairman’s Reserve Rum.
Celebrated for its balance of natural spices and authentic heritage, Chairman’s Reserve Spiced is crafted from their Coffey column still, aged in American oak and infused with cinnamon, nutmeg, clove and vanilla, lifted by bitter orange peel and bois bandé bark. The result is a smooth, layered spirit that captures the island’s distinctive spice profile, as versatile in a long drink as it is in an indulgent winter cocktail, from mulled serves to the Espresso Rumtini.
Venues will be judged on sales performance, social media engagement, and creativity, with top performers also rewarded with professional cocktail photography and national PR exposure through Mangrove’s and Chairman’s Reserve’s channels.
The campaign celebrates the bartenders who have helped build the brand’s success in the on-trade.
Chris Pollard, Head of Sales at Mangrove Global, said:
Our goal with Naughty & Spiced is to reward the smaller, independent venues that consistently show up for our brands and their customers. They’re the heartbeat of the on-trade, and this initiative gives them the chance to have some fun, drive engagement, and win the trip of a lifetime to Saint Lucia. It’s also a celebration of the bartenders whose passion and creativity have helped build the brand’s success across the UK
As part of the activation, participating venues will also receive product training, access to exclusive content and serves, and the chance to have their cocktails professionally photographed and showcased across Chairman’s Reserve social channels.
Nick Gillett, Managing Director at Mangrove Global, added:
Chairman’s Reserve Spiced is everything you want from a winter rum – warming, complex and built on real craftsmanship. It’s Christmas in a bottle: nutmeg, cinnamon, burnt orange and all those natural Saint Lucian spices that instantly say winter. Distilled and blended on the island, it brings a depth and authenticity that sets it apart. Naughty & Spiced is about sharing that quality and giving bartenders a platform to show just how versatile great rum can be.
Bars are encouraged to put their own twist on Chairman’s Reserve Spiced this festive season, or spotlight one of the brand’s signature serves, from a bright Chairman’s & Ginger to a Chairman’s Mulled Wine or the citrus-forward Castries Cable Car.
As the on-trade gears up for its busiest season, Naughty & Spiced celebrates the creativity, camaraderie and warmth that make UK hospitality what it is – with a shot of Saint Lucian sunshine on the side!