World-renowned Sambuca brand Molinari have appointed premium drinks distributer Mangrove UK to handle their distribution in the UK. The iconic Italian brand is looking to increase awareness of their prestigious portfolio in the UK in the on and off trade.
Molinari is well-established as the leading liqueur in Italy as well as the best-selling Sambuca brand world-wide. They have sold over 9.5 million bottles in 70 different countries across the world.
The company was founded in 1945 by Angelo Molinari in Civitavecchia, near Rome. As a highly skilled and creative distiller, Angelo created Molinari Extra with its unmistakable flavour. The company is still owned by the Molinari family, whose members hold a leading position within the company.
As well as the super-premium Molinari Extra, they also own well-loved Italian brand Limoncello Di Capri which is known and loved all over the world.
Mario Molinari, CEO at Molinari said:
We’re very happy to become part of the Mangrove venture in the UK market, I believe they have all is needed to succeed since the company has great management and salesforce with a fantastic portfolio that fits perfectly to the Molinari House: a perfect mix of traditional and innovative brands. It is great to be with Mangrove for the reopening of the on trade in UK and we look forward to support our brands with their help.
Nick Gillett, MD at Mangrove UK added:
It is a real pleasure to welcome Molinari to Mangrove. Their products are world-class, their backstory is brilliant and I think it’s fantastic that the founding family are still at the heart of the business after 76 years. We are excited to get to work with plans to increase awareness and strengthen growth for these fantastic Italian products.