Freya Barratt is the latest recruit in a recent team expansion by premium drinks importer and distributor, Mangrove UK, joining as Brand Manager for Gruppo Montenegro and Don Q.
As Brand Manager, Freya will be responsible for overseeing the marketing of both brands, through a range of brand activations, trade partnerships and campaigns to drive awareness, encourage trial and grow market share.
Freya observed:
“I am uber excited to get started and am brimming with passion, ideas and enthusiasm. I am fascinated by way in which brands can engage with consumers, growing advocacy and helping to create fun experiences for people through disrupting the status quo.”
Joel Defries, Head of Marketing, added:
“Both Don Q and Gruppo Montenegro are performing well in the UK market, with strong growth plans for both and on and off trade. Freya brings just the right balance of creativity and marketing focus to help drive these opportunities and we’re delighted to welcome her to Team Purple!”
Freya arrives fresh from a stint as Brand & Marketing Exec at Lanique. She’s also recently gained her Masters in Brands, Communication & Culture with a dissertation on spirits brands.