Impact-led ethical spirits producer FAIR, has launched its latest new product that’s set to freshen up summer drinks across the UK. Distilled in Cognac, FAIR Cucumber uses ethically sourced ingredients to create a deliciously balanced liqueur at a moderate 18% ABV – the ideal tipple for those seeking a thirst-quenching, fresh beverage in these warmer summer months.
Nick Gillett, Managing Director, Mangrove Global commented:
FAIR has enjoyed a lot of success recently from on-trade listings, as bars begin to appreciate just how flexible these spirits are with many ways in which they can be enjoyed.
FAIR Cucumber is yet another example of that – and its moderate %ABV will also give those looking for low-alcohol tipples another delicious option to try. Creating high-quality liquids in an ethical way is no easy feat but FAIR does it exceptionally well, time and time again.
The clear liqueur presents a subtle palate with notes of cucumber, spices, and hints of citrus. It has a sophisticated and fresh finish that levels up both simple and complex serves alike. This latest launch comes only a matter of months after the spirit brand released two other new SKUS – FAIR Chipotle Liqueur and FAIR Oaxaca Whiskey. Now with a range of 13 spirits, including nine liqueurs, FAIR is evidence that it’s possible to create exceptional spirits in an ethical way.
Alexandre Koiransky, Founder at FAIR. shared:
FAIR is on a mission to pioneer Fair Trade practices in the alcohol industry. We’re excited to apply our Fair Trade business model to innovative tastes and flavours. As our liqueur range grows, so does the direct impact we have on the communities of sugar cane farmers. We’re also seeing that the On-Trade community increasingly values the social side of sustainability—and that’s incredibly encouraging.
To best enjoy FAIR Cucumber, add it to your Margaritas, or in place of your favourite liqueur in a summer spritz, or simply with tonic over ice. Or you could try the spirit’s signature serve, the El Pepino.
Ingredients:
- 60 ml FAIR® Cucumber
- 2 x ½cm wheels fresh Jalapeño
- 45 ml Blanco Tequila
- 5 ml Agave Syrup
- 30 ml Lime Juice, freshly squeezed
Method:
Shake the below ingredients with ice and pour into a chili-salt rimmed glass with a slice of cucumber to garnish.
Founded in 2009, FAIR’s aim is to produce high-quality spirits that also have a positive impact on the planet and its people. The brand is Fair Trade certified, adheres to over 200 standards associated with Fair Trade, and was the first spirits brand in the world to do so. The company also donates 1% of revenue into community development funds that support the communities, where their ingredients are farmed, and production takes place.