East London Liquor Company is back with purpose – launching its first new release in three years, kicking off a new guest-shift series in partnership with Hackney bar Equal Parts, and opening the doors to a brand home designed for flavour, collaboration, and creativity.
Leading the charge is East London Threads: Blended Whisky, a collaboration with whisky icon John Glaser, founder of Compass Box. The whisky layers East London’s own grain-to-glass malts and rye with carefully selected single malts from Loch Lomond, creating a blend that’s described as oily, waxy and wildly drinkable – full of flavour, character and East London attitude.
Threads marks the start of a new chapter for the independent distiller: flavour-led, transparent, and unpretentious.
Founder Alex Wolpert said:
Threads is proof of how seriously we take our philosophy of being led by flavour and only flavour. It’s about breaking whisky barriers and sharing our approach with as many drinkers as possible.
For Mangrove Global, the launch signals real momentum for one of the most dynamic voices in new world whisky.
“East London Liquor has always been a brand that does things its own way,” says Nick Gillett, Managing Director of Mangrove Global. “Threads shows how indie distillers can innovate with integrity – taking the craft of whisky and opening it up to a new generation of drinkers.”
That same energy runs through The Guest Shift, a new quarterly takeover series hosted at Equal Parts in Hackney. Each event will see some of the UK’s most exciting bars bring their creativity to East London for a one-night-only collaboration – starting with Manchester’s community-driven bar Stray on Monday 17 November.
Launching with a Manchester guest bar feels fitting – connecting two of the UK’s most vibrant drinks scenes and celebrating the shared creativity that fuels great hospitality.
As Wolpert puts it:
The Guest Shift is a celebration of neighbourhood, collaboration and unforgettable nights out. We’re inviting the UK’s best bars to showcase their talent and shake things up – literally.
This flurry of innovation coincides with the opening of East London Liquor’s new home on Mentmore Terrace in London Fields – a self-designed space described as an altar to new world whisky. The venue brings together a whisky blending room, lab, and training space to inspire both trade and consumers, and signals a new nomadic production model designed to future-proof the business.
From its bold new whisky to its collaborative guest series and new London HQ, East London Liquor Company, with Mangrove Global at its side, is once again proving what independent spirits can do when they stay true to their roots, their creativity, and their community.