Premium mezcal Ojo de Tigre has partnered with Pride in London to launch a new art competition celebrating creativity and community, inviting LGBTQI+ creatives across the UK to take part. Ojo de Tigre is one of two official drinks partners supporting Pride in London’s 2026 programme.
Open now, the competition invites artists from the LGBTQI+ community to create an original work that captures the spirit of Pride alongside the bold, expressive character of Ojo de Tigre, which is rooted in craft, culture and storytelling.
Blythe Whittle, Brand Manager Casa Lumbre Brands at Mangrove Global comments:
This is about creating space for people to express themselves in a way that feels true to them. Pride is built on individuality and shared experience, and we wanted to reflect that by keeping the brief completely open and accessible. Ojo de Tigre is a brand with real heritage and a passion for self-expression, so partnering with Pride and inviting artists to interpret that spirit in their own way is a natural fit.
Entries are open to all mediums and interpretations with artists encouraged to respond in a way that feels personal, inclusive and authentic. Submissions are open until midnight on 16 May 2026.
The initiative forms part of Pride’s wider cultural programme, with a shared aim of championing LGBTQI+ voices and providing a platform for emerging and established talent, while giving artists the opportunity to have their work seen, celebrated and shared.
A panel of judges from Pride, Mangrove Global and the wider creative community will select a shortlist of up to 20 artworks, which will be displayed throughout June at the Pride in London Community centre and pop-up shop. Visitors to the exhibition will also be invited to vote for a People’s Choice Award.
The overall winner will receive a cash prize, with selected works culminating in a live auction on 25 June, raising funds for the Pride in London’s charity partner, The Unity Fund. Prize details will be communicated directly and include exclusive experiences, product, or collaborations with Ojo de Tigre and Mangrove. Further information on the competition is here